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9:30 am Introduction - Randy Dykhuis, MCLS Executive Director
9:35 am Keynote Address - 21st Century Publishing and the Impact of the E-Book - Sue Polanka, Head of Reference & Instruction, Wright State University Libraries
The publishing industry has made a dramatic change of late, focusing on digital content and multiple distribution models. Sue will share a variety of statistics and trends related to publishing, digital content, and libraries, focusing on the tough realities in a digital distribution environment. Business models, distribution channels and the impact of these on library budgets and publisher revenues will be discussed and analyzed.
10:45 am The Future of Publishing - Mark Coker, Founder and CEO, Smashwords
Technology is changing the publishing industry before our eyes. In this presentation, Mark will analyze the past, present and future of book publishing, reveal the five key trends that are disrupting the traditional publishing industry and explain how the rise of self-publishing will transform the industry. Hell explain how libraries are uniquely positioned to bridge the old with the new while fostering a culture that celebrates both readership and authorship.
11:45 am Lunch
12:30 pm eBook Publishing 101 - Mark Coker
An indie eBook revolution is upon us, yet many new and established authors dont know how to get started. Libraries have an opportunity to play an important role in the revolution by facilitating a culture of authorship in their communities. In the near future, with the cooperation of libraries, local authors will be able to publish to the library. In this presentation, Mark will explain the step-by-step process authors follow to create, publish and distribute professional-quality eBooks to global retailers and libraries alike.
1:45 pm Best Practices of Successful eBook Authors - Mark Coker
Free tools make it fast, free and easy for authors to publish and distribute an eBook, yet reaching readers is still difficult. Writing a quality book is difficult. As part of their culture of authorship advocacy, libraries have an opportunity to host events that promote the best practices necessary for professional publishing. In this presentation, Mark will identify the best practices of the most successful eBook authors. Attendees will learn the simple, yet effective strategies best-selling authors can employ to improve the quality, discoverability and global sales for their eBooks. The presentation will draw upon Marks free best-practices guide, The Secrets to Ebook Publishing Success.
2:45 pm Publisher Panel
Gabriel Dotto, Director of the Michigan State University Press and Jane Hoehner, Director of the Wayne State University Press
3:30 pm Adjourn
This workshop is eligible for five (5) general library education units (LEUs).
Workshop Topic: Special Programs